Arna, Alfa kilometrissima. How t'avevo looking for! Meditating even make a trip to Livorno, where I remember years ago having seen a survivor, but I am not far from my house, the classic dispenser treggista (lights and gas pumps: natural allies of the militant treggista), from which is having the unique result of the joint-venture Alfa-Nissan in 1980. The Arna, in fact, from Alfa Romeo - Nissan Auto . The last gift of the management and Alfa Romeo Massacesi status (it was at that time still owned by IRI). One would wonder if, in this case, the expression joint venture has not quite at that do with the reeds ( joint ), having all the history that I'm going to go over briefly.
the late '70s, Alfa decided to enter the car market of lower-middle class, especially the Golf to compete (but also the rhythm and Lancia Delta), as there is no time to designing a new car soon, Ettore Massacesi, super manager of state, decided to create this famous joint venture with Nissan, its strapubblicizzata times and presented as a "revolution": the first union between a house and a western Japanese. And here begins the amazing history of the Arno.
very short time: the Nissan would provide the chassis of the Pulsar (reprinted without changing anything on Cherry ), while the Alpha would have put the mechanical dall'Alfasud derived. On October 9, 1980, in the history of the automobile, Massacesi and the president of Nissan Cars, Takashi Ishihara, sign the agreement, and in record time you turn on the production in Pratola Serra, Avellino. A few days later, the area was shaken by a disastrous earthquake, not exactly an auspicious beginning. It also prepared a commercial era, with the jigle Arna, Alfa kilometrissima and one of the most mocked the slogan Car history: "Arna. Alfista and you're.."
It was just a disaster, however. As soon as you begin the assembly of prototypes, one realizes that the shell of the Nissan Motor Alfasud has nothing to do really. There is. The plates must then be modified to accommodate the engine, causing monstrous delays in production (that of quickly ), as well as an increase in production costs, which drives up the price expected. The Alfisti, the real ones, as soon as they perceive rather than what the Alfa intends pouring out, they go to war with the only weapon at their disposal: a categorical refusal, total and final. Un'Alfasud disguised as a Japanese car already out of fashion even in Japan. In the short term , the operation Arna is revealed as the worst disaster in business history of Alfa Romeo and not enough to save the Arna, remained in production only three years, its performance rather than excellent ( kilometrissima was he). Years later, a survey sponsored by a newspaper as he promoted the Arna ugliest car of the century , then came the Fiat Duna ...
the late '70s, Alfa decided to enter the car market of lower-middle class, especially the Golf to compete (but also the rhythm and Lancia Delta), as there is no time to designing a new car soon, Ettore Massacesi, super manager of state, decided to create this famous joint venture with Nissan, its strapubblicizzata times and presented as a "revolution": the first union between a house and a western Japanese. And here begins the amazing history of the Arno.
Nissan Cherry, or Arna Japanese
very short time: the Nissan would provide the chassis of the Pulsar (reprinted without changing anything on Cherry ), while the Alpha would have put the mechanical dall'Alfasud derived. On October 9, 1980, in the history of the automobile, Massacesi and the president of Nissan Cars, Takashi Ishihara, sign the agreement, and in record time you turn on the production in Pratola Serra, Avellino. A few days later, the area was shaken by a disastrous earthquake, not exactly an auspicious beginning. It also prepared a commercial era, with the jigle Arna, Alfa kilometrissima and one of the most mocked the slogan Car history: "Arna. Alfista and you're.."
It was just a disaster, however. As soon as you begin the assembly of prototypes, one realizes that the shell of the Nissan Motor Alfasud has nothing to do really. There is. The plates must then be modified to accommodate the engine, causing monstrous delays in production (that of quickly ), as well as an increase in production costs, which drives up the price expected. The Alfisti, the real ones, as soon as they perceive rather than what the Alfa intends pouring out, they go to war with the only weapon at their disposal: a categorical refusal, total and final. Un'Alfasud disguised as a Japanese car already out of fashion even in Japan. In the short term , the operation Arna is revealed as the worst disaster in business history of Alfa Romeo and not enough to save the Arna, remained in production only three years, its performance rather than excellent ( kilometrissima was he). Years later, a survey sponsored by a newspaper as he promoted the Arna ugliest car of the century , then came the Fiat Duna ...
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